Diese Taschen sehen aus, als wären sie einem Comic entsprungen. Sie wirken wie zweidimensional, da hier so raffiniert mit Farben und Comic-Umrandungen gespielt wurde.
Hinter dem taiwanischen Label JumpFromPaper stehen die beiden Gründerinnen und Designerinnen Chay Su und Rika Lin. Die neue Kollektion „Girl Gang Power“ hat sich komplett dem sportlichen Aspekt verschrieben und besticht durch diverse Modelle.
Elle:
What is the history of JumpFromPaper? When, why and how did it come about?
JumpFromPaper:
JumpFromPaper started nearly 4 years ago in 2010, when the designer duo Chay and Rika graduated from Uni. They both study graphic design and have been best friend for a long time, spending quite a lot of time drawing together.
JumpFromPaper started from a crazy “why not” idea – „Why not turning those graphic works into a real thing?“ After a long process of communicating with factories and being turned down many many times, their dream finally came true! Started with four bags as a small run, JumpFromPaper has now grown into two lines, Original line and theme-based Special Edition. We now have a small team supporting behind, and are also happy to see 50,000 bags since we started.
Elle:
What does a typical JumpFromPaper girl look like and wear from the new collections?
JumpFromPaper:
“Get sporty” is the key for our SS15, a typical girl look would definitely need something that will throwback to high school days. like White sweater or pleated skirt would get you to feel that “school girl feeling” right away!
Elle:
When you create something, what goes through your mind?
JumpFromPaper:
We’re always imaging sort of a quirky girls, like those cuties we followed on Instagram, like Arvida Bystrom, Maria Pizzeria etc. Girlie girls with their own style inspired us a lot. We’d create a scenarios, where would they go and what would them do, then put the thoughts in our design.
Elle:
Do you plan to do any collaborative collections in the future?
JumpFromPaper:
Yes! We have some exciting projects going on, with some designers that we love, which will probably be launched the end of this year! The future collections are going to be great!
Elle:
Where do you hope to be in the next few years?
JumpFromPaper:
To be a world famous brand that everyone loves it and have one JumpFromPaper bag? :D That’s our dream!
Photographer: Charlotte Rutherford
Stylist: Char Roberts
Make up: Daisy Harris D’Andel
Hair:Sharmaine Cox
Nails: Jen McColl
Set\Assistant: Will Vaughgan
Models:Suki, Rae, Pearl
Website
Fanpage
JumpFromPaper S/S15 – Girl Gang Power
You might also enjoy
Hello, it’s me!
