CLOX – Take your time! Im Interview mit der Gründerin Mia Marić

clox_take_your_time_collection_front_coultique
Die Zeit rennt, doch mit diesen Schuhen sind wir schneller, mit den Schuhen von CLOX gewinnen wir nämlich kostbare Zeit und schu(h)len gleichzeitig unsere innere Uhr. Das kroatische Label CLOX ist das erste Schuhlabel, welches Stilettos und Ballerinas mit vollfunktionsfähigen Uhren kombiniert.

Nach der erfolgreichen Schuhkollektion “Cake Collection”, “Passion Fruit Collection” und “Summer Collection”, soll nun die neue Kollektion “Take your time” folgen. Im Interview mit Coultique erzählt die Gründerin Mia Marić mehr über die Geschichte von CLOX, was sie inspiriert und wie wir ihr helfen können, ihre neue Kollektion “Take your time” zu finanzieren.

Elle:
What is the history of CLOX? When, why and how did it come about?

Mia Marić:

I was always obsessed with time and sometimes I asked myself – are we going forward or running in circles like the legs on the clock? CLOX legs are running in circles day after day, showing the irony of steps and time and its connection with every modern woman’s life. CLOX is the answer for today’s busy rhythm of life and repetitive actions that we’re making day after day.

Clox is the first brand of stilettos with fully-functional, custom made clocks. The stiletto-clock idea was conceived in 2009, and a year after I decided to make my dream a reality and began working on the project. First Clox was launched in February of 2012 when my shoes were first introduced to the Croatian market.

clox_take_your_time_collection_01_coultiqueclox_take_your_time_collection_02_coultique

Elle:
What does a typical CLOX girl look like?

Mia Marić:

Typical Clox girl is every confident young woman who knows how to manage time and use it to her advantage. They’re made for creative womans and rebels. Elegant yet unique and rebellious stilettos with character, that can make you ask yourself whether you use your time well.

clox_take_your_time_collection_03_coultiqueclox_take_your_time_collection_04_coultiqueclox_take_your_time_collection_05_coultique

Elle:
When you create something, what goes through your mind?

Mia Marić:

Ever since I was little, I always lived in between dreams and reality. I get my ideas in that space, so my mind is really inspirational and dreamy, but also decisive and determined when I need to tackle with every day problems.

clox_take_your_time_collection_06_coultique

Elle:
How do you get your new collection funded?

Mia Marić:

It’s very expensive to produce comfortable, high-quality shoes. My latest collection is made from the best leather in specialised European factories. That’s why I decided to fund a portion of it through Indiegogo – a crowdfunding site where people can directly support the making of their perfect pair of stilettos or ballerina pumps with clocks. You can also support Clox on Indiegogo: SUPPORT CLOX HERE

clox_take_your_time_collection_black_hour_coultiqueclox_take_your_time_collection_black_minutes_coultique

Elle:
Do you plan to do any collaborative collections in the future?

Mia Marić:

I would love to do collaborations with certain watch brands and designers! So yes, I’m open to every suggestion for collaboration and every creative mind is welcome.

clox_take_your_time_collection_white_hour_coultiqueclox_take_your_time_collection_white_minutes_coultique

Elle:
Where do you hope to be in the next few years?

Mia Marić:

I hope to build high-fashion accessories brand with an interesting story about time and limited collections.

Website
Fanpage

Salut, je m'apelle Elle, Visionärin. Ich bin "full of energy", freaky und selbstkritisch. Ich lasse immer mein Herz sprechen, versäume aber nie auch den power-button für's Hirn zu pushen. Ich bin kompromissbereit in wichtigen Dingen und denke oftmals in vielen Dimensionen, was aber für Innovationen und spannende Projekte hilfreich ist. Das World Wide Web mit dem unendlichen Informationsfluss von Neuem fasziniert mich immer wieder. Als meine Passion sehe ich Kunst, Design, Fotografie und Musik. Ich bin genauso unkonventionell wie mein Humor. coultique is my wonderland - frei nach Alice - "Das Unmögliche zu schaffen, gelingt einem nur, wenn man es für möglich befindet".

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.