Lucia Giacani – Femininity & Sophistication

Die italienische Modefotografin Lucia Giacani fasziniert mit ihren wunderbaren Bildern, traumhafte surrealistische Szenen, teils verspielt, mit einem Hauch Ironie. In ihren Fotografien positioniert sie die Models in raffinierter Weise so, dass die perfekte Weiblichkeit und ein eigener Stil zum Vorschein kommt. Lucia Giacani versteht es die Dinge auf eine ganz neue Ebene zu bringen.


Lucia Giacani liebt es das zu tun, was sie immer tun wollte. Bereits mit 14 Jahren hielt sie ihre erste Kamera in der Hand. Ihr Weg war bis heute, mit der Anerkennung als eine Top-Fotografin in der weltweiten Modewelt hat sie ihrem Arbeitseifer, ihrer Kreativität und Hartnäckigkeit zu verdanken. Es bedeutet auch Opfer zu bringen und viel Zeit und Energie zu investieren, so Lucia.

Zu ihren Lieblingsfotografen zählen Steven Klein, mit seinem ausgefallen Stil und Tim Walker, dessen Fotografien einfach traumhaft sind.


For how long have you done photography? How did you begin?

Lucia Giacani:

I am from a small medieval town in the center of Italy, called Jesi. Photography was my Dad’s hobby, I am the youngest in the family and was the only one to have shown an interest. I received a compact automatic camera as a present for my First Holy Communion, it was from that point that I starting experimenting with photography. In my teen years I used to go out to abandoned places to shoot with friends whilst dressing up. Then I moved away to study languages in Bologna, then design in Rome where I took a black and white photography night school course in Trastevere. After moving back to my home town, I became a part-time apprentice photographer inside a small commercial studio. After a couple of years I decided to try my luck in Milan without knowing anyone in the city.

The shoot that will remain in my heart for ever, is the first one that I made for Kult magazine. It was my first proper fashion shoot made in Milan. As ever organized by myself, it was made in an empty industrial unit (Innocenti) and was a shoot full of emotions. There was work going on to secure the site from trespassers, so whilst entering was fine, when the workers left they closed the site moving a concrete barricade with a digger to block the entrance. Our cars were blocked in, so we had to find a exit, in the end we had to jump the cars off a low wall onto a busy road. Despite being my first shoot seven years later I still work alot with the same people.


What has been the career defining moment in your life?

Lucia Giacani:

Starting to work for Vogue. The first times traveling to Hong Kong alone for work… and surviving. Recently I have also had great satisfaction from organizing a big personal exhibition of my work.


How would your define your approach to photography? What is your philosophy?

Lucia Giacani:

My creative vision is not typically Italian, although I think it typically feminine. I try to represent the inside feeling of myself in certain periods of my life and I always try to put „myself“ into the shoots, so often it requires an interior research. As such I think that you can see a maturity or a progression in my work. A common link in all my photos is surrealism and the unconscious, however I haven’t documented explicit episodes, they represent a feeling of being myself. It is for this reason that I have no interest whatsoever in photographing men, or greased up languid women, they don’t interest me at all.


What do you think is the most important factor in making a good picture?

Lucia Giacani:

Passion and hard work. Every shoot should be the maximum, even if you have no money or resources. I work with paper, card and paint a lot because they are cheap, and rightly so as the they bread and butter of any set. A lot of the sets and props are made by myself, I enjoy working with my hands. I am very determined when it comes to work and my vision, if something has to done then I will do it, as opposed to my daily life where the washing up and bills are ignored for as long as possible. That is the same for everyone I suppose, it comes down to a sense of passion, when you are passionate and have a vision of what you want to do being bold comes naturally.


What is your dream project?

Lucia Giacani:

I have many, I am in love with lots of locations in Italy and all around the world. My dream would be to have the opportunity to shoot in all of these locations.


Thank you very much the interview!


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